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WOM Tip #476: Some of the best sharing tools are the low-budget ones
To promote their movie, Unfinished Business, Twentieth Century Fox photoshopped the movie’s celebrities, Vince Vaughn and Dave Franco, into cheesy office stock photos. Big blockbuster movies have some...
View ArticleWOM Tip #381: Give surprise and delight a longer shelf life
In Canada, one neighborhood woke up to find their cars barricaded by feet of snow. But luckily, Subaru had secretly stuck branded snow shovels in the piles of snow next to 500 cars the night before....
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WOM Tip #422: Assist your customers in the “humble brag”
We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re...
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WOM Tip #333: Give talkers with big networks something to brag about
Jack White’s record shop, Third Man Records in Nashville, offers a vinyl recording experience to local school choirs and bands. The field trips include a tour of the of the shop, a Q&A session with...
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WOM Tip #397: Tell the stories people want to hear — but make them meaningful
You have to create content people want to share. But that doesn’t mean you have to cave into the pressures of cheap tricks or click bait to make popular content for your company. For example, during...
View ArticleWOM Tip #486: Tell everyone your above-and-beyond customer service stories
When an Uber driver named Dahir brought a passenger from the airport to his car parked at a friend’s house, the passenger realized that his car’s battery had died. So Dahir drove the passenger to a...
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WOM Tip #142: Make word of mouth tools out of the things your talkers already...
In Rio de Janeiro, the children living in urban slums are at the highest risk of not being able to read. And since most families in these favelas don’t keep books at home, one organization had to find...
View ArticleWOM Tip #201: Mystery gives you an edge in word of mouth
In the luxury world, you can only go so far to beat your competitors in having the best design, the highest quality materials, and the latest technology. At some point, it becomes harder to...
View ArticleWOM Tip #223: Owning your mistakes is just as remarkable as fixing them
Blue Bell Ice Cream has had a rough year with food contamination and massive recalls. But what has been unique about this company’s misfortune is the outpouring of support from Blue Bell fans and...
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WOM Tip #230: Even boring products can throw parties
Casper is a mattress company. And aside from being delivered to your house in a relatively small box, there’s nothing really special about these mattresses. But that didn’t stop them from hosting a...
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