Word of Mouth Tip #121: Customer complaints are a word of mouth opportunity
Negative word of mouth, customer complaints, loud critics — we all experience them, and they represent great word of mouth opportunities. It’s a chance to convert a critic into a fan, to make better...
View ArticleWord of Mouth Tip #132: Blank walls are opportunities to start conversations
You don’t need a bigger budget, more staff, or a sexy new product to start great conversations. Sure, these things would help — but you already have what you need to get started today. Got a blank...
View ArticleWOM Tip #144: Perform random acts of buzzworthy kindness
You don’t have to spend a lot of money to get conversations started about your brand — a little (and really cheap) kindness will always go a long way. For example, Sweetgreen, a healthy restaurant with...
View ArticleWOM Tip #171: Buy cookies, not commercials
When you’re launching something new, you could buy billboards and ads all over town — or you could pump someone’s gas, pay for some lady’s lunch, and foot the bill for some guy’s dry cleaning (and 100...
View ArticleWOM Tip #180: If you’re going to have rules, make them worth talking about
We all have to have rules, but is anyone talking about yours? If your rules are unavoidable and are leaving people grumpy, look for ways to make them interesting, fun, and buzzworthy. That’s what ad...
View ArticleWOM Tip #148: Invite your fans to help make your everyday processes more...
A lot of companies give money to charities — it’s nice, but not all that unique. But what if you could make your usual corporate giving into something worth talking about? The fact that American...
View ArticleWOM Tip #193: Small gestures are great word of mouth investments
Dollar Shave Club is most commonly known for their hilarious commercial that went viral earlier this year. But at least one customer will remember them for another reason: their amazing customer...
View ArticleWOM Tip #184: Make your exclusive perks more visible
Exclusive VIP programs, loyalty rewards, and private events are all great motivators for your fans to start talking about you and your stuff. But just because it’s exclusive doesn’t mean it has to be...
View ArticleWOM Tip #197: Teach them something worth sharing
Great content is something people love to talk about and share with their friends. But it doesn’t have to be a viral video or a novel to be noteworthy. If you have some expertise on a topic, you have a...
View ArticleWOM Tip #207: It’s not about you, it’s about them
Most charity fundraisers aren’t all that exciting. But Pledgeit, a UK-based charity, takes fundraising beyond the 5K and asks you to come up with your own drive. They let you set up a challenge for a...
View ArticleWOM Tip #181: Point out the little details that make you different
If you sweat the details, you’ve probably got some pretty cool stuff going on that’s worth talking about, even if it’s small. These little quirks are not only the things that make your company...
View ArticleWOM Tip #203: Don’t ignore your fans’ bizarre requests
At some point, you’re probably going to get a weird request from a fan — something you didn’t see coming, something the handbook doesn’t cover. Some companies find nice, scripted ways to decline these...
View ArticleWOM Tip #190: Don’t let the conversations end when the campaign’s over
While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay...
View ArticleWOM Tip #120: Show them how to use your logo
Homemade t-shirts, bumper stickers, and blog posts with your logo are your fans’ way of expressing their love for your brand. You can make it easier for them to show it by making your logo available to...
View ArticleWOM Tip #155: Let them sign up for your newsletter at the register
You need a way to reach your fans to keep word of mouth conversations going, and asking them to sign up for your email newsletter is a great way to do it. Email is still one of the best ways to...
View ArticleWOM Tip #197: Apologize with personality
At some point, you’re going to disappoint a customer. And while you want to give them the best experience every time, mistakes also make for fantastic opportunities to earn great word of mouth. So when...
View ArticleWOM Tip #166: Use small stuff to make big impressions
While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great...
View ArticleWOM Tip #127: Your old stuff can make new product launches more buzzworthy
Launching a new product is always a great way to get people to talk about your stuff. It’s also a great opportunity to show off your personality and boost your word of mouth. One way to do it: Have fun...
View ArticleWOM Tip #157: If you’re going to be exclusive, make sure you show your fans a...
Submerge is an obscure record shop in Detroit you’ll need an appointment to shop in. They’re only open a few days out of the week, and they’re extra exclusive. Lots of limited shops have a reputation...
View ArticleWOM Tip #183: Ask them for a referral when they’re most excited about your stuff
Apple wants everyone to know that their iMovie software makes it easy for you to make a good-looking video. That’s why they ask their users to tell everyone about it when this is fresh on their minds:...
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